Multichoice extends Australia Tennis Broadcasting Deal

Africa’s leading video entertainment and internet company, MultiChoice on Friday announced the extension of its relationship with Tennis Australia to 2021 for the broadcast of the tournament on SuperSport.

By Sports Reporter

Along with extensive coverage of the Australian Open and AO qualifying, the deal will see the Laver Cup broadcast into 54 countries in Africa, including South Africa, for the first time.

Also included are lead-in tournaments: the Australian and Asia-Pacific Wildcard playoffs, Mastercard Hopman Cup, World Tennis Challenge, Brisbane International presented by Suncorp (ATP matches), Sydney International (ATP matches).

“SuperSport has over the years enjoyed a successful partnership with Tennis Australia which has seen the Australian Open become one of the most watched grand slams across Sub-Saharan Africa whilst assisting us in extending our footprint on the continent,” said Gideon Khobane, SuperSport’s chief executive.

“The new deal, with the added content, shows the trust Tennis Australia has in us as a broadcaster to help them reach new markets and grow the event across the African continent.”

“We have had a long-standing partnership with SuperSport now for more than 20 years and we are extremely pleased to not just extend but also expand our relationship,” Tennis Australia Chief Revenue Officer Richard Heaselgrave said.

SuperSport’s coverage will include two simultaneous linear TV feeds, mobile and internet, live and on-demand broadcast with additional coverage of news, results and videos online.

Tongai Mwenje

Tongai Mwenje is a Senior Editor with Zimbabwe's largest online sports magazine Sportbrief www.sportbrief.co.zw. He has been writing professionally since 2012 and currently writes for technology and sport blogs. He has vast experience in digital marketing, sports reporting and analysis. He is also a Sports and Technology columnist with Financial Gazette Online Sports Column and Technology Magazine respectively.

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