South Africa to host the Football Africa Forum

South Africa is set to host Africa’s premier football business event, the Football Africa Forum (FAF) scheduled to take place in Johannesburf from 30 November-1 December 2017.

By SportBrief Reporter

The Forum, whose prime objective is to create a platform for interest groups to debate challenges which are specific and relative to Africa, is set to adopt the “African Football Development Charter”, which will promote broader commitment of people involved in the sport across the continent.

One of the forum’s organisers, Gerrit Davids, who is the CEO of Gerom Media (, stressed the importance of holding such an event, adding that it allows the continent to strategize the way forward for African football.

“The main reason for hosting the event, is for the custodians of African football to start realising that it is in danger of been overtaken by the development and growth of the game in Asia with some experts countering Pele’s statement, when he said that, ‘soon an African country will win the FIFA World Cup’. With the investment made in Asian football, others are of the view that it looks more likely that a country from that region would win it before Africa does,” said Davids.

Gerom Media has been at the forefront of organising African football forums, having facilitated the successful launch of the first ever association for football agents on the continent in February 2016 when it hosted the African Football Intermediaries Association (AFIA) Forum.

The 2016 AFIA forum was addressed by Mel Stein, Chairman of the Association of Football Agents (UK) and this year AFIA will also host its first Annual General Meeting (AGM) at the Football Africa Forum.

The Forum will be a non-aligned gathering with the key objective to come up with the most workable strategies on how to make the continent a force to be reckoned with on the global stage both on and off the field of play.

There will also be the launch the Africa-European Football Partnership (AEFA) project wherein clubs, academies; leagues and FA’s from Europe will be encouraged to adopt accredited academies in Africa with the “objective to bring a balance between football development on the continent and the high levels of talented youth leaving for greener pastures in Europe”.

This comes as there has been a serious drain of African footballers, as the continent’s young talent is being shipped off to other football academies at an exponential rate with most of the players ending up choosing to represent foreign countries from abroad.

Also on show at the Forum will be the Elite Coaches Seminar which will essentially be a platform allowing the continent’s best coaching minds to debate the future trends of managing teams as well as their role to advance the technical ability of African players and the competitiveness of our teams on the international stage.

The Conference Themes for the forum will be as follows:-


International Football Trends and Africa’s Response

Managing Sustainable Football Leagues

Club Football Strategies for Success

The Club vs. Country Debate

Building Tomorrow’s Football Academies

Player Welfare and the Role of Commercial Agency

Sponsorship and Marketing Strategies: What are the Lessons

Coaching For Success: Panel Discussion with Elite Coaches

Engaging the Digitally Connected Fan

The Role of Broadcasters in building African Football


Tongai Mwenje

Tongai Mwenje is a Senior Editor with Zimbabwe's largest online sports magazine Sportbrief He has been writing professionally since 2012 and currently writes for technology and sport blogs. He has vast experience in digital marketing, sports reporting and analysis. He is also a Sports and Technology columnist with Financial Gazette Online Sports Column and Technology Magazine respectively.

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