Econet Media’s sports content platform Kwese has signed a four-year deal with the Union of European Football Associations (UEFA) to broadcast the UEFA EURO 2020™, as well as the preceding qualifiers, in all Sub-Saharan African countries, excluding South Africa.
By Sports Reporter
Football fans across the continent are in for an even bigger treat as Kwesé Sports brings them all the thrilling action of Europe’s most exciting sporting league.
The agreement strengthens Kwesé Sports’ programming line-up, giving soccer fans exclusive access to over 1 000 UEFA matches free-to-air (FTA) in Africa and non-exclusive rights to broadcast on pay-tv across Sub-Saharan Africa.
Speaking about this exciting partnership, Econet Media President and Chief Executive Officer Joseph Hundah said this deal is testimony that Kwese is fast becoming Africa’s premium sporting destination.
“As a pan-African broadcaster with the largest FTA sports channel, we pride ourselves in providing exclusive content. It goes without saying that soccer is one of the continent’s most loved sports.
“By making the very best sporting action available to our viewers through our world class sports offering which includes Kwese Free Sports, KS1, KS2 and ESPN, we are fast becoming Africa’s premium sports destination,” he said.
Kwesé’s broadcast rights include live matches, delayed matches, highlights and on-demand programming, as well as localised review programs to UEFA fans across Africa.
Managing director Marketing UEFA Events SA Guy-Laurent Epstein said they are expecting to work with Kwese.
“UEFA is delighted to welcome Kwesé Sports to the UEFA Broadcast Partner family,” he said. “We look forward to working with Kwesé Sports, who will bring UEFA’s national team football portfolio to fans across Sub-Saharan Africa through their various platforms, both free-to-air and pay.”
The much anticipated UEFA EURO 2020™ is where Europe’s stars will come out to play for the continent’s biggest prize and national pride. Kwesé’s sports fans will witness magic on the pitch as the likes of Ronaldo, Bale and Pogba go head-to-head.
In addition to the 2020 Euro Championships, Kwesé Sports will also broadcast UEFA’s new tournament which pits Europe’s top ranking soccer nations against each other in a new league format. The UEFA Nations League™, which kicks off in 2018/2019, will add further excitement and competition to country clashes giving football fans across the continent even more reason to stay glued to Kwesé screens.
Kwesé Sports is the bonafide home of international football, boasting Africa’s most diverse portfolio of football leagues and events. Kwesé fans can catch the very best from across the world, from Brazilian football, the Spanish Copa Del Rey, La Liga and the Premier League.
The sports broadcaster also has exclusive free-to-air rights to the 2018 FIFA World Cup. With all of this football action, Kwesé Sports is the place to be for any African football fan.
In addition to the very best in football, Kwesé Sports also has an impressive list of international sports leagues such as the NBA, Formula One, NFL, NHL, Extreme Fighting Championship (EFC), English Rugby and so much more. The list continues to grow with the launch of new channels from Kwesé Sports.