BancABC, a registered financial service provider and a member of the African Banking Corporation Zimbabwe Limited has seen $15 million going into the Zimbabwean football ecosystem- since the regional’s fastest growing financial service provider entered into the sporting arena more than three years ago, SportBrief has learnt.
A close source for BancABC told SportBrief that the firm has invested so much into the football market and will continue to do that as long as it makes business sense to the financial firm.
‘ We have been in this industry for more than four years now and during that period, a lot has been invested. I am sure its now close to $15 million that have been sunk in the football market,’ the source revealed.
In line with, and as part of the legislative, policy, and institutional frameworks that govern contemporary Corporate Social Responsibility, Banc ABC has become the principal sponsor of two soccer giants on the domestic scene, Highlanders FC, and Dynamos FC plus several other soccer club in different Zifa regions including Flame Lilly, Black Mambas FC and Black Rhinos FC.
Apart from club sponsorship, Banc ABC also had a knock out tournament dubbed the Super 8 Cup, in which teams that managed to grab the first 8 positions on the log standings by the end of a soccer season would participate.
The Super 8 cup have been running since 18 June 2011 up to 2013, the same year Dynamos and Highlanders secured their sponsorship deals with the banking institute, specifically, the deals were signed off on the 11th of June.
In 2011, Motor Action were the winners of the supper 8 cup, while Dynamos won the second edition in 2012. Zvishavane based FC Platinum were not left out as they won the 2013 edition of the Banc ABC Super 8 cup.
As part of their sponsorship deals, the bank takes care of the team’s top flight registered players, excluding bonuses. It also takes care of the technical teams’ welfare.
To date, a whooping total of $15 000 000 has so far been pumped into the football circles by the financial institution, with Highlanders and Dynamos being splashed at least a million annually by their principal sponsor.
Banc ABC is a registered financial services provider and a member of the African Banking Corporation Zimbabwe Limited, registration Number 779/55, with its head office situated at Mount Pleasant Business Park, Mount Pleasant, Harare, Zimbabwe. Not only does Banc ABC operate in Zimbabwe, but in other regional countries like Botswana, Mozambique, South Africa, and Tanzania